Privacy policy

Effective date: 23 November 2025

Alexis Kershaw (“we”, “us”, “our”) is a sole proprietorship registered in Sweden with organization number 19910826-2511 and address Lackerargränd 12, 141 46 Huddinge, Sweden.
We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your personal data when you visit our website www.alexiskershaw.com (the “Site”) or purchase art from us.

1. Data Controller

The data controller responsible for your personal data is:
Alexis Kershaw
Lackerargränd 12
141 46 Huddinge
Sweden
Org.nr: 19910826-2511
E-mail: art@alexiskershaw.com

You can always reach us about privacy questions at the email above.

2. What personal data do we collect and why?

Purpose / Activity

Type of data

Legal basis (GDPR Art. 6)

Retention period

To process and ship your order (name, address, phone, email)

Identity, Contact, Transaction, Shipping details

Performance of a contract with you

7 years (Swedish bookkeeping law)

To take payment and prevent fraud

Payment information (processed only by Shopify’s payment providers – we never store full card numbers)

Performance of a contract + Legitimate interest (fraud prevention)

Handled by Shopify/payment provider

To send order confirmations, shipping updates and tracking

Contact details

Performance of a contract

Until order is completed + 2 years

To answer customer service questions

Name, email, order number, correspondence

Legitimate interest (customer support)

3 years

To send marketing/newsletters in the future (only with your explicit opt-in)

Name, email

Consent

Until you withdraw consent

To comply with tax and accounting laws

Name, address, order details, transaction data

Legal obligation

7 years

Site functionality & analytics (Shopify Analytics – IP is anonymised)

Technical data (IP, browser, device, cookies)

Legitimate interest (improve site & experience)

Shopify’s standard retention

3. Do we use cookies?

Yes. We use necessary cookies for the shopping cart and checkout, plus analytics cookies from Shopify (anonymised). In the future we may add other analytics services (e.g. Google Analytics). You can manage your preferences in the cookie banner or in your browser settings. See our separate Cookie Policy for details.

4. Who do we share your data with?

We only share data when necessary:

  • Shopify International Limited and Shopify Inc. (Ireland/Canada – protected by EU Standard Contractual Clauses and adequacy decisions)
  • Shopify’s payment providers (for Shopify Payments)
  • Shipping carriers (PostNord, DHL, UPS etc. – only name, address, phone number)
  • Our accountant/bookkeeper in Sweden (only for tax and accounting purposes)

We never sell your personal data.

5. International transfers

Shopify and some of its subprocessors are located outside the EEA (mainly Canada and the USA). All transfers are covered either by an adequacy decision (Canada) or by Standard Contractual Clauses (SCCs) with additional safeguards.

6. Data security

We use SSL encryption, two-factor authentication, and access controls. The Shopify platform is PCI-DSS certified for payment security.

7. Your rights under GDPR

You have the right to:

  • Access your data
  • Rectify incorrect data
  • Erase your data (“right to be forgotten”) – except data we must keep for tax/accounting purposes
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interest
  • Withdraw consent (e.g. for future newsletters) at any time

To exercise any right, simply email art@alexiskershaw.com. We will respond within one month.
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) – www.imy.se

8. Children

Our site is not intended for children under 16. We do not knowingly collect data from children.

9. Changes to this policy

We may update this policy from time to time. The new version will be posted on this page with an updated “Effective date”.

10. Contact

Questions, comments or requests regarding this privacy policy are welcomed at:

art@alexiskershaw.com

or by post:

Alexis Kershaw
Lackerargränd 12
141 46 Huddinge
Sweden